![]() Therefore, headline deserves a place of honor in your layout. Since the layout on the left does not pay tribute to the headline, the reader enters the design at the microphone and travels down to the body copy. Lacking a general understanding of the information in the text, they may lose interest in reading the body copy. As the picture of the poster is just a microphone, a reader seeing this might think it’s a concert or singing contest, or that it’s singing rock songs or jazz style. The layout on the right uses the microphone to draw the eye directly to the proudly displayed headline below it, which not only makes the layout better looking, but also allows the reader to grasp the main point quickly. The advantage of placing the headline in this way is that it will pique the interest of the target audience in a precise way, which will increase the effectiveness of this poster greatly. If you go to the Fotor design platform, you will find dozens of beautiful design templates. You can use these templates as they are, or as a base for your own design. Rule 2: Contrast Gets Our AttentionĬontrast is the difference in luminance or color that makes an object distinguishable. In visual perception of an electronic display, contrast is determined by the difference in the color and size of the object and other objects within the same field of view. For a poster, words and images in a monochromatic palette are inevitably monotonous. Looking back at popular posters and magazine pages, on the contrary, they usually have very distinct color and layout variations. If you are not satisfied with your designs, adjust the color and outline of fonts to make text stand out. ○ Color ContrastĪdding a hint of color can also add visual interest to a picture. Make sure that the text varies enough in color to look in conjunction with the photo. Usually, if your photo has a dark background, choose a light colored text. If your photo has a light background, choose a darker font treatment. However, there are subtler ways to highlight text. One uses contrasting colors that are not seen in the image, while the other uses tones that contrast with the image. Both of these techniques can be equally effective. ○ Type ContrastĬontrast can also refer to the size of the text in relationship to what is happening in the image. Lettering should work with the image, not against. When designing with type, show a marked difference between the headline and the text or body copy. ![]() ![]() One way to do this is by making the headline larger than the body copy, but if you make the headline bolder, it becomes an eye magnet. The layout on the left has minimal contrast. Although the headline is larger, it does not stand out. Notice how much more interesting the layout on the right becomes with a bolder heading. You want to read the headline and the story below it. ![]() Also, it’s equally important to choose a beautiful font for your headline, and with hundreds of fonts available on Fotor’s design page, you’re sure to find the one you like. Rule 3: Notice the LayoutĪs simple as it sounds, the layout can play a large role in how your text displays on a screen. #IMPORT FONTSTAND FONT INTO ILLUSTRATOR HOW TO#ĭepending on what you have on screen and the color of your text, the layout can make your graphic stand out or blend into the background.
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